Nada no Sakagura Tanbou 2026 (Nada sake-brewery puzzle trail)
Autumn-winter campaign across Japan's largest sake-producing district, Nada Gogo, linking 14 brewery museums and shops in four walking courses during the new-sake season.
Eat
Half of Japan's calendar is edible: sake festivals in the brewing districts, crab and oyster seasons on the coasts, food stalls at every matsuri. Start with the food events, then learn the formats and the regional specialities worth travelling for.
Matsuri stalls (yatai). Every festival brings its food street: yakisoba, takoyaki, grilled corn, shaved ice. Eat standing, eat as you walk the grounds, and expect the best stalls to be the ones with the smoke.
Depachika. The basement food halls of the big department stores are Japan's great food galleries: regional sweets, bento, sake, pickles, all of it gift-wrapped. Go an hour before closing for marked-down boxes.
Ekiben. Station bento boxes are regional cooking in miniature, sold on the platform and eaten on the train. A shinkansen ride without one is a missed course.
Shotengai and markets. The covered shopping streets and morning markets (Nishiki in Kyoto, Kuromon in Osaka, the port markets of the north) are where cities actually shop. Arrive hungry and early.
Every part of Japan has its meibutsu, the famous local specialities a place is known by, and half the fun of travelling here is eating the one thing each stop does best. The short list for the cities on this site:
Tokyo: monjayaki on Tsukishima's Monja Street, and Edo-mae sushi, the style the city invented. Kyoto: yudofu, simmered tofu served around the temples, and matcha sweets in Uji. Osaka: takoyaki and okonomiyaki, in the city that argues about both. Nara: kakinoha-zushi, sushi pressed in persimmon leaves, and Miwa somen, among the oldest noodles in Japan.
Hiroshima: layered Hiroshima-style okonomiyaki, oysters from Miyajima, and momiji manju maple-leaf cakes for the train. Sapporo: soup curry, jingisukan lamb grilled on a dome-shaped plate, and miso ramen. Hakone: kuro-tamago, the black eggs steamed in Owakudani's volcanic vents, and onsen manju. Fukuoka: Hakata tonkotsu ramen, mentaiko spiced cod roe, and mizutaki chicken hotpot.
Kanazawa: jibuni duck stew and the seafood of Omicho Market. Nikko: yuba, the delicate skin skimmed from soy milk. Niseko: Hokkaido dairy and soup curry in powder country. Hakuba: oyaki dumplings and Shinshu soba. Around Mount Fuji: hoto, flat noodles in a pumpkin and miso stew from Yamanashi, on the Kawaguchiko side of the mountain.
Autumn-winter campaign across Japan's largest sake-producing district, Nada Gogo, linking 14 brewery museums and shops in four walking courses during the new-sake season.
One of Japan's largest ramen events, with 12 ramen shops from across the country serving at Komazawa Olympic Park.
Release-day festival for Yamanashi Nouveau (Koshu and Muscat Bailey A new wine), with dozens of Yamanashi wineries pouring in Hibiya Park on the Culture Day holiday.
The fixed annual season for Echizen-gani snow crab, Fukui's winter delicacy, from 6 November to 20 March.
Japan's largest whisky tasting fair, 121 exhibitors including Japanese craft distilleries, run by critic Mamoru Tsuchiya's Whisky Culture Institute. Prime chance to taste rare Japanese whisky.
Opening-of-season crab market for Echizen gani, Fukui's prized snow crab, with boiled-crab stalls, live auctions and seafood barbecues on the coast. Held over two weekends only.
Fifteen Fushimi breweries (Gekkeikan, Kizakura, Tamanohikari etc.) pour their sake along the covered Otesuji arcade in one of Japan's great sake towns.
Sapporo's sister-city Christmas market modelled on Munich's, with German food, Glühwein and craft stalls under the Odori Park illuminations.
Kyushu's biggest kurabiraki: the breweries of the Jojima sake district near Kurume open together for one weekend with new-sake tasting, drawing around 100,000 visitors.
Hiroshima's famous oyster island serves grilled, steamed and hotpot oysters at bargain prices beside the ferry pier at peak season, with 10:00-15:00 stalls both days.