Food · Chugoku
Saijo Sake Matsuri
酒まつり（西条酒まつり）
Japan's biggest sake festival in the brewing town of Saijo: seven breweries open their doors and a Sake Hiroba offers tastings of around 1,000 labels from every prefecture, drawing 200,000+ visitors.
Expected window
- Dates
- Sat 09 to Sun 10 Oct 2027
- Date status
- Expected window, from the previous edition or tradition. Not yet confirmed.
- Venue
- Around JR Saijo Station and the Sakagura-dori brewery district; Sake Hiroba at Saijo Central Park
- City
- Higashihiroshima
- Prefecture
- Hiroshima
- Region
- Chugoku
- Category
- Food
- Tickets
- Mixed
- Checked
- Fri 23 Oct 2026 against the official source
About this event
Japan's biggest sake festival in the brewing town of Saijo: seven breweries open their doors and a Sake Hiroba offers tastings of around 1,000 labels from every prefecture, drawing 200,000+ visitors. Street festival free; Sake Hiroba tasting ticket (approx ¥2,500-¥3,000 advance) for ~1,000 sakes nationwide Sake Hiroba timed-session tickets sell in advance via sakematsuri.com / convenience stores; JR West sells rail-plus-ticket packages from Osaka, Okayama and Hakata. Brewery open days along Sakagura-dori
Booking
Booked around the event: hotels, passes, transfers and eSIM. Booking links for this event are added after the product checks pass.
Official source: https://www.nta.co.jp/kokunai/special/eventinfo/10642784.htm. Dates checked Fri 23 Oct 2026.